Lifting outbound connect rate by four points across six markets

Vantage ran outbound campaigns across six European markets on a blended wholesale route. Connect rates had drifted down for three quarters and nobody could say why: the carrier reported healthy ASR, but agents saw calls that rang once and died.

The underlying cause was CLI stripping on transit legs. Calls arrived without a presentable caller ID, and consumers did not answer.

We moved campaign traffic onto verified-CLI premium routes, and left non-campaign traffic on the economy tier where presentation does not matter.

Per-route ASR and ACD were exposed directly to Vantage's workforce planning team, so route selection became something they could act on rather than something they had to escalate.

Connect rate rose 4.1 points within the first full month and held. Because only campaign traffic moved to premium routing, blended cost per connected minute fell despite the higher per-minute rate.